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Public and Media Relations Director

Department: President's Office
Location: Chestertown, MD

Washington College is seeking qualified applicants for the Public and Media Relations Director. This position is the primary contact for external media and speaks on behalf of the College. This position writes communications from the College administration to external media. This position is responsible for both internal and external communications as well as promoting news-worthy events happening at the College. 

Essential Duties:

Media Monitoring and Releases:

  • Daily monitoring of media outlets via the Cision platform
    • Being aware of when WC and its principals/faculty have been in the media (documenting that coverage by creating a summary of the coverage, a Bitlink, adding it to WC In the News (on the current website) and logging it for reports and newsletters like the Shore Report and quarterly Hodson Trust report)
    • Possible retweet on @washcollnews and share on the main Facebook page
    • React to potential media-driven concerns
      • Includes Higher Ed Communications Monitoring: Daily monitoring of The Chronicle of Higher Ed, Inside Higher Ed, Lumina Foundation, and Diverse: Issues in Higher Ed, The Washington Post, WSJ, and Baltimore Sun, to scan for stories of interest to the Office of the President, faculty, etc.
  • Media Releases:
    • Event releases for faculty and Center events      
    • Media releases for College events (i.e., Convocation)
    • Media releases based on new stories generated at the College
    • Contacting The Chronicle of Higher Ed and Inside Higher Ed with faculty promotions, tenure, new programs/majors, new hires in senior staff
    • Earned-media Coverage (largely through Cision platform)
    • Quarterly media report to The Hodson Trust (extracting news items from Shore Report and WC News, using Cision)
    • Stories and photos for quarterly MICUA newsletter.
  • Faculty Outreach: Responsible for engaging with faculty to learn about potential student stories as well as faculty research or stories and news. 

Social Media Utilization:

  • Plan for and utilize social media strategically and regularly, in collaboration and cooperation with Enrollment and Advancement/Alumni Relations social media efforts

Emergency/Crisis Communications - member of Emergency Operations Group (EOG):

  • Responsible for developing any necessary communications and executing when the time comes. This includes all website, internal, external, and social communications, as well as acting as Public Information Officer for the College in an emergency. Also, attend all drills and EOG meetings and be on standby 24/7 with Public Safety and/or Student Affairs in the event of an emergency.

Internal Communications: both official for the President but also by request:

  • Although primarily this is for communications coming from the Office of the President, it also includes helping any other offices or departments that need it, i.e., HR, Student Affairs, Advancement, Health Services, center events/news, etc. Currently includes: The Shore Report: A monthly newsletter for faculty, staff, and Board of Visitors and Governors (BVG), highlighting top news from faculty and the College for the month, as well as faculty and staff activities. Sent to faculty, staff, alumni, parents, and BVG+E. (Mailchimp)

Content Writing as schedule permits and as needs arise:

  • News Page of the website, including updating it with stories, images, and fresh content.
  • Support Director of Strategic Communications with writing for citations, scripts, and other official event needs.
  • Create stories for College website and academic departments—research story ideas, interview faculty and students, gather photos, write stories, post stories on the website. These can and should be repurposed across platforms and offices (i.e., Admissions, Advancement, Alumni, social media, etc.)
  • Support the editor of the WC Magazine with content, stories, editing.

Education and Experience:

Bachelor's degree required. 5-7 years' related work experience in public or media relations. Ability to communicate and interact with a diverse audience both within and outside of the College. Must possess excellent written and verbal communications and work well under deadline pressure. Organizational skills and demonstrated supervisory ability required. Must possess strong researching skills and the ability to analyze the needs of various departments on campus.

How to Apply:

When applying please submit a cover letter, resume, and contact information of three professional references through our on-line portal. Review of applications will begin immediately and will continue until the position is filled.

Washington College is an Equal Opportunity Employer committed to a diverse cultural environment, and encourages applications from women, people of color, disabled persons, members of the LGBTQ community, and veterans.

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